ABOUT ME
I'm Francesco Procacci — urban designer, master planner, and landscape strategist.
For over two decades, I’ve been designing cities, advising developers, and telling stories through space.
Born in Milan and based in Saigon, I work across cultures and geographies to shape places that are livable, walkable, and meaningful. My experience bridges Europe and Southeast Asia, concept and implementation, design vision and real-world constraints.
I’ve collaborated with developers, architecture studios, and institutions on large-scale urban projects — always focusing on clarity, coherence, and purpose.
This is not a firm.
This is a personal practice built on insight, independence, and imagination.
Career Timeline
2003–2006
🎓 Ph.D. in Urban Design – Politecnico di Milano
Researched landscape and post-industrial transformation processes.
2007–2013
🌏 Urban Designer & Consultant in Vietnam
Early years working across Hanoi, Danang and other urban regions.
Laid the foundation for a tropical, climate-conscious urban approach.
2014–2019
🏙️ Design Director – Nam Long / Waterpoint Project
Led masterplan and landscape development for a new city near Saigon, from concept to site implementation.
2020–2022
🏢 Urban and Landscape Advisor – Vinhomes / Vingroup
Provided strategic design support to internal teams across large-scale urban developments.
2023–Today
✍️ Independent Practice & Author
Focus on critical urban writing, conceptual design, and strategic consultancy.
Published Framing the South and A Tale of Two Cities of Water.