Stop romanticizing green buildings. start designing green cities

Slide 1:

🚫 This is not nature.

It’s architectural ego in green clothing.

An iconic object. A disconnected episode.

A visual gesture that does nothing to reshape how we live, move, breathe.

Slide 2:

✅ This is.

A boulevard with trees that have space.

A green urban system that cools, shades, connects.

A living street — not a rooftop illusion.

We don’t need forests on buildings.

We need forests in the city.

Design is not just about making objects look sustainable.

It’s about making cities function ecologically — at street level, in daily life, across the whole system.

💥 The real transition isn’t from “grey to green buildings.”

It’s from isolated gestures to structural green systems —

→ trees with soil

→ sections with dignity

→ cities that make nature a right, not a decoration.

🌿 This post is just a glimpse.

The full vision — with diagrams, sections, and design principles — is available in my 95-page illustrated booklet:

https://www.francescoprocacci.com/product-page/urban-nature-is-not-a-decoration

THANKS FOR YOUR SUPPORT!!!