Hi! I'm Francesco Procacci
I’m an Italian PhD in Urban Design & Master Planning, with over 25 years of international experience across Europe and Southeast Asia.
I specialize in strategic planning, master planning, landscape design and public space with a strong focus on tropical and rapidly urbanizing contexts.
After living and working in Vietnam for the past two decades, I now share my knowledge through consulting, teaching, and publishing.
My approach blends real-world experience, critical thinking, and a deep belief in people-centered urbanism.
Let’s shape better cities — grounded in reality, inspired by context.
THE ECOLOGICAL CITY MASTER CLASS
Coming Autumn 2026
A professional video course on how to read and design cities as living systems.
Explore the relationships between soil, water, vegetation, climate, mobility, public space, proximity and urban form.
Includes 12 learning modules, the digital book, a downloadable workbook and the Ecological Diagnostic Framework.
work with me
Urban designer, strategist, storyteller
With over 20 years of experience across Europe and Southeast Asia, I help developers, institutions, and design studios imagine and shape the cities of tomorrow.
I work at the intersection of concept design, landscape strategy, and narrative planning — transforming ideas into concrete visions that are locally rooted and globally relevant.
Whether you're developing a new urban district, rethinking public space, or launching an innovative project, I can support you through:
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Urban and landscape masterplanning
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Strategic design consultancy
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Narrative framing and visual storytelling
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Team mentoring and design direction
Let’s work together to make your next project more coherent, bold, and meaningful.
