I'M FRANCESCO PROCACCI
I design cities around how people, nature and everyday life actually work
For more than 25 years, I have worked across Europe and Southeast Asia on master plans, new towns and complex urban projects.
Living and working in Vietnam for two decades fundamentally shaped the way I understand cities. It taught me to look beyond conventional planning categories — at how ecology, mobility, accessibility and everyday life interact on the ground.
Today, through design, advisory work and writing, I explore how cities can become more ecological, accessible and resilient — not as abstract ideals, but as systems that work better for people and place.
work with me
Strategic urban design expertise, from a focused conversation to long-term project advisory
I work with developers, institutions and design teams on complex urban, landscape and masterplanning challenges.
Depending on the project and the level of support required, we can work together through four different formats:
01.
DESIGN CONSULTATION
A focused one-to-one session for a specific question, challenge or decision.
02.
PROJECT REVIEW
Independent senior review of a masterplan, concept or design proposal.
03.
URBAN DIAGNOSTIC
A structured assessment to identify key issues, opportunities and strategic priorities.
04.
STRATEGIC DESIGN ADVISORY
Ongoing senior guidance for complex projects and design teams.
featured projects
Selected work across urban design, design management and landscape — from large-scale developments to territorial strategies
CITIES
LANDSCAPES
TERRITORIES
ITALY · TERRITORIAL & LANDSCAPE STRATEGY
RESEARCH, WRITING &
PUBLICATIONS
Ideas developed through practice, observation and research — from essays and conversations to books and long-form investigations.
IDEAS
PEOPLE
SPACES
COMING SOON · BOOK
Designing Urban Life Beyond Proximity
A new investigation into how people actually access the opportunities of urban life — across mobility, time, services and different urban territories.
URBAN ESSAY
Can Saigon Grow Without Erasing Its Water Landscape?
A new investigation into how people actually access the opportunities of urban life — across mobility, time, services and different urban territories.
CONVERSATION
A Conversation with Ideal Spaces
A discussion on gated urbanism, fragmented cities and the erosion of shared public space.
HAVE A PROJECT OR URBAN CHALLENGE TO DISCUSS?
I work with developers, institutions and design teams on urban design, landscape and masterplanning projects.
