Hi! I'm Francesco Procacci
I’m an Italian PhD in Urban Design & Master Planning, with over 25 years of international experience across Europe and Southeast Asia.
I specialize in strategic planning, master planning, landscape design and public space with a strong focus on tropical and rapidly urbanizing contexts.
After living and working in Vietnam for the past two decades, I now share my knowledge through consulting, teaching, and publishing.
My approach blends real-world experience, critical thinking, and a deep belief in people-centered urbanism.
Let’s shape better cities — grounded in reality, inspired by context.
work with me
Urban designer, strategist, storyteller
With over 20 years of experience across Europe and Southeast Asia, I help developers, institutions, and design studios imagine and shape the cities of tomorrow.
I work at the intersection of concept design, landscape strategy, and narrative planning — transforming ideas into concrete visions that are locally rooted and globally relevant.
Whether you're developing a new urban district, rethinking public space, or launching an innovative project, I can support you through:
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Urban and landscape masterplanning
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Strategic design consultancy
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Narrative framing and visual storytelling
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Team mentoring and design direction
Let’s work together to make your next project more coherent, bold, and meaningful.
